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  BUILT TO TRIGGER REACTION STRIKES!
  Premium Baits That Get Crushed!

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   Sunfish Glides

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RipFire Series

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   KillShot Series

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Ambush Series

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Blackline Series

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Clearance Items

Hooked Shirts

Hooked Hats

​Hooked Lures

The Story of Hooked Performance Fishing
 

Born In Michigan.  Built to Hit First.


Hooked Performance Fishing is a family-owned brand creating strike-triggering lures and hard-wearing apparel for anglers who don't fish soft.  Our gear is designed to provoke reaction bites, survive abuse, and dominate pressured water. 

No Gimmicks.  No Mercy.   Just performance gear built to fish.

ENGINEERED TO TRIGGER.   DESIGNED FOR THE STRIKE.

GET HOOKED.

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