Hooked Performance Fishing
Your Connection for the Latest Fishing Baits and Gear!   

At HPF, fishing has been a family passion passed down through generations, from Grandpa's classic fly rod to our children's cutting-edge bait casters. Fishing has provided years of quality family time "Up North at The Cabin", or in our many local Michigan lakes and rivers.  Whether a quick trip after work, or a planned vacation, fishing provides an escape from daily stresses and the opportunity to relax by yourself or share time with loved ones.   As a provider of products that fuel our passion, we continually feature a variety of high-quality and affordable products as we have since day one.

Our passion for excellence has driven us from the beginning, and continues to drive us into the future. The team at HPF knows that every product counts, and strives to make the entire shopping experience as rewarding and fun as possible. Check out our  special offers, and get in touch with questions or requests.